BUSINESS PHILOSOPHY
"Appreciate people as the driving force for development, with decent work as the core foundation;
Choose the sharing policy and value cooperation is the motto of action"
VISION
Become a organization of sustainable development businesses, affirming the values, belief, and pride of cooperators and society.
MISSION
Ceaselessly innovate, unleash liberal potential, develop the value of each person, and improve the quality of life.
CORE VALUE
- (E) EMPATHY HEART
- (S) SERVICE HEART
- (U) UPWARD HEART
LOGO & SLOGAN
Logo of brand name is an image consisting of two main parts:
(1). Shape part: is an image symbol consisting of an outer circle, not seamless, surrounding a rounded square with 4 corners, rotated 90 degrees, in the middle is a long "S" shape, the left part is orange, the right part is navy blue;
(2). Text part: is an image symbol of 3 capital letters "E", "S" and "U" in orange color, the word "VIETNAM" in blue color placed above the right edge of the letter "U", spaced read immediately: "Esu Vietnam".
Slogan by English: “Affirm the Values, with Quality” - by Vietnamese: "Khẳng định những Giá trị, cùng Chất lượng".
